Fujikura’s mission - produce the “World’s Best Performance Golf Shafts” and bring enjoyment to all golfers. Every Fujikura golf shaft is delicately designed using proprietary 3-D motion capture fitting system—the first club fitting system measuring information before and after the ball is hit. This scientific analysis is then integrated with data from the most advanced ball flight monitors available to produce products that they believe are the "World’s Best Performance Golf Shafts".